IDIDTHAT Craft Awards April 2025 – View Showcase
CRAFT MENTION (DIRECTION)
Uber Eats ‘Groceries till Midnight – Drinks Party’
Plank Films | Peter Pohorsky
Awarded by Karien Cherry
Judge’s comment: ‘Nice characters, easy performances, concise storytelling, conceptually clear – a rewarding ramp up of the humour at the end. It’s easy to overlook the craft that goes into something as simple as this, but sometimes, directing is knowing what not to do. Neat, Pete‘ – Karien Cherry, Director at Giant Films
ABOUT THE WORK
Uber Eats ‘Groceries till Midnight – Drinks Party’ is part of an Uber Eats campaign.
CREDITS
Client/Brand: UBER
Creative Director: Alex Bolderoff
Head of Marketing (Sub-Saharan Africa): Mel Gischen
Head of Marketing EMEA: Hossam Gadallah
Agency: Joe Public
Executive Creative Director: Brendan Hoffman
Creative Director: Daniel Fisher
Senior Integrated Art Director: Prabashan Pather
Account Management Director: Caree Ferrari
Group Account Director: Michelle Bekker
TV Producer: Wendy Botha
Production Company: Plank Films
Director: Peter Pohorsky
Producer: Seamus Bax
Editing Company: Deliverance Post
Editors: Ricky Boyd & Julian Redpath
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
