Uber Eats 'Groceries till Midnight - Drinks Party'

AWARDED

I DID THAT CRAFT AWARDS
Judge’s Pick

AWARDED
09 May 2025

JUDGES COMMENT ON (CRAFT MENTION) DIRECTION
“Nice characters, easy performances, concise storytelling, conceptually clear – a rewarding ramp up of the humour at the end. It’s easy to overlook the craft that goes into something as simple as this, but sometimes, directing is knowing what not to do. Neat, Pete”

– Karien Cherry, Director at Giant Films

View I DID THAT Craft Awards April 2025 showcase

ABOUT THE WORK

Uber Eats ‘Groceries till Midnight – Drinks Party’ is part of an Uber Eats campaign.

CREDITS

Client/Brand: UBER
Creative Director: Alex Bolderoff
Head of Marketing (Sub-Saharan Africa): Mel Gischen
Head of Marketing EMEA: Hossam Gadallah

Agency: Joe Public
Executive Creative Director: Brendan Hoffman
Creative Director: Daniel Fisher
Senior Integrated Art Director: Prabashan Pather
Account Management Director: Caree Ferrari
Group Account Director: Michelle Bekker
TV Producer: Wendy Botha

Production Company: Plank Films
Director: Peter Pohorsky
Producer: Seamus Bax

Editing Company: Deliverance Post
Editors: Ricky Boyd & Julian Redpath

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