Adidas ‘Road To Paris – Thati Zulu’
IDIDTHAT Craft Awards August 2024 – View Showcase
ABOUT THE WORK
Adidas’ Road to Paris campaign was all about the build-up and you feel that in these pieces. We got to search for the essence in each athlete’s story and celebrate that.
For Thati, we invite you into her world, to understand the pressure she works under. At the same time, the soundscape gives this intimate story the scale that an Olympics piece deserves.
Thati is an unforgettable energy of an athlete. The pacing and immersive on field camerawork do everything to show what a force she is on and off the field.
CREDITS:
Brand: ADIDAS
Senior Brand Manager: Lisa Ehlers
Brand Manager: Kane Reilly
Marketing Manager: Gabrielle Bright
Senior Brand Manager: Tom Bednall
Marketing Director: Tom Brown
Agency: (Not an IDIDTHAT Member)
Marketing Director: Katherine Freemantle
Account Director: Elizabeth Sun
Creative Director: Jacques Laubscher
Production House: Fam Films
Director: Hallie Haller
Executive Producers: Mpho Twala & Aadil Dhalech
Producer: Jessica Schipper
Director Assistant: Gcobisa Gee Yako
1st AD: Bjorn Van Os
Line Producer: Amanda Dlamini
Jnr Production Manager: Yana Abrahams
Production Coordinator: Ayanda Sadek
Production Assistant: Lelo Mosikare
Production Assistant: Taine Trimmel
Production Assistant: Jonathan Baju
CAMERA
DOP: Brandon Blight
Focus Puller: Rory Springthorpe
Loader: Thina Qinisile
DIT/VT: Yannick Lussier
VT Assistant: Monwabisi “Mills” Mahlombe
Water DOP: Sascha Specker
2nd unit DOP: Jared Paisley
2nd unit Focus: Pascale Schoeman
2nd unit Loader: Tafadzwa Pasi
LIGHTING
Gaffer: Marcel Shimba
Best Boy Lighting: Brandon Le Roux
Spark: Rodney Madinane
Spark: Moses Makateng
Spark: Lorenzo Erasmus
GRIPS
Key Grip: Judas Banda
Best Boy Grip: Martin Nyati
Grips Assistant: Vincent Mpahleni
Grips Assistant: Chumani Mayekiso
SOUND
Sound Operator: Luis Trujilo
ART & WARDROBE
Art Director / Stylist: Yonela Makoba
Props Assistant: Shana Ziervogel
Wardrobe / Props Assistant: Lindani Khawunjika
Wardrobe Assistant: Jody Brand
Art Driver & Assistant: Cebo Zuma
MAKEUP AND HAIR
Make Up Artist: Zenique Gordon
Make Up Artist: Giovanna Seale
STILLS
Stills Photographer: Hana Sho
Lighting Assistant: Craig Totten
POST PRODUCTION
Post Production Facility: 2 + 3 Post Productions
Offline Editors: Josh Adams, Matt Human & Stephen Du Plessis
Online Editor: Blake Prinsloo & Josh Adams
Colourist: Kyle Stroebel @ Refinery
MUSIC
Music: Jumping Back Slash & Nonku Phiri
SFX & Final Mix: Pressure Cooker
Commercial Audio Engineer: Alex Smillie
Commercial Audio Producer: Chloe Ellis
UNIT
Unit Manager: Jamiel Muller
Unit Casual: Yazid Muller
Unit Casual: Sallie Samsodien
Unit Casual: Tyrone Williams
Medic: Waahid Lutta
Medic: Ismail Jacobs
Catering: Naka
Catering Team Leader: Thabiso Mbango
Craft Leader: Victor Dube
Catering/Craft Assistant: Shepard Ngoma
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
