IDIDTHAT JUDGE
JULIET HONEY
CREATIVE DIRECTOR
TBWA\ SOUTH AFRICA
SOUTH AFRICA
JUDGE’S BIO
Juliet began her career at TBWA Hunt Lascaris as a studio assistant back when BlackBerry’s were still a thing. She believes that the late nights, spray glue fumes and working with some of the best advertising minds in the country gave her the perfect foundation for her career. Since then, she has worked at some of Joburg’s top agencies and a huge variety of brands. Her favourite things are humans, problem solving and beautiful ideas.
JUDGE’S PICKS – CRAFT AWARDS
McDonald’s ‘Golden Arches’ (Director’s Cut)
ENTRANT: Darling Films | Slim
I DID THAT CRAFT AWARDS
Judge’s Pick – Juliet Honey
JUDGES COMMENT ON DIRECTION
“My Best In Craft for December goes to Slim from Darling Films for the enjoyable McDonald’s ‘Golden Arches’ spot. Light, floaty and beautifully cinematic with characters that I liked. It made me smile and feel like a burger.”
AWARDED
15 January 2026
Chicken Licken ‘Soulfluencer’
ENTRANT: 7 Films | Lourens van Rensburg
I DID THAT CRAFT AWARDS
Judge’s Pick – Juliet Honey
JUDGES COMMENT ON CINEMATOGRAPHY
“A special mention must go to Lourens van Rensburg from 7 Films for Chicken ‘Licken Soulfluencer’ for cinematography. The small-town Americana cinematic language with its spacious, locked-off frames and beautifully observed character portraits heightens the awkward, out-of-place energy of the announcer. Every shot reinforces just how out of place he is. And that’s exactly the point”
AWARDED
15 January 2026
