Heineken ‘Social Screen’

City Lodge’s ‘Save Our Stay’, directed by Thea Zeeta Small for TBWAHunt Lascaris, was another big moment in Fling’s first year – a piece of comedy craft that we (and the industry) absolutely loved! The spot took home Campaign Gold for Comedic Impact at the Loeries along with Bronze in Film, Bronze for Integrated Campaign, and Bronze for Digital Mobile Media. 

City Lodge ‘Save Our Stay’

Chicken Licken was another perfect example of the Fling formula. Joe Public called with a food-romance brief for a brand that had never actually done a full food shoot before. Fling sourced UK-based food director Scott Grummet, produced the full suite of videos, and handled all the stills.

That same instinct for chemistry and cultural care shaped ‘Afrikarokee’, a documentary produced with Joe Public for Castle Milk Stout. Directed by Gale Maimane, the 45-minute film follows Ntate Stunna and Younga Chief as they return to their hometowns to rediscover African heritage songs and their meanings.

Gale says, “‘Afrikaraoke’ hit a nerve because it names a quiet fear many young South Africans share: if Rakgadi or Malume aren’t at the function, who carries the songs?! Who is gonna open the chorus?”

The brief was to create four web episodes starring Ntate Stunna and Yanga Chief, supporting the ‘Afrikaraoke’ platform. A Castle Milk Stout digital and IRL third space where people can learn traditional songs through karaoke-style singalongs. The intention was simple yet powerful: to make it easier to return to the music, privately and without shame, so cultural knowledge doesn’t fade through time or self-consciousness.

“My directorial approach treated every moment as a living archive. We captured performance, process, and memory through film, stills, and sound, allowing the work to feel like culture preserved in real time. Casting local singers grounded the stories in honesty – what the songs carry, teach, and still mean today,” adds Gale.

As momentum grew, agency and client expanded the concept into a full-length Heritage Day TV documentary, merging the four stories into one seamless journey. Fling and Gale pitched on 22 July, wrapped by 28 August, and delivered a heartfelt piece that went on to become a Loeries finalist, win Pendoring Gold, Integrated Campaign, and the Umphetha Prize, and represent South Africa at The One Show 2026.

Casle Milk Stout – ‘Afrikaraoke’ Intro

Standard Bank’s Young Artists campaign put Fling’s agility to the test. M&C Saatchi needed to capture six winners scattered across the world, one in Cape Town, three in Joburg, one in Paris and one in Milwaukee and all on a tight timeline and with impossible artist availability. Fling built a lean but high-value plan: for the Paris leg, the director boarded a plane with his camera and shot the entire piece solo, no client, no agency, no production footprint. For Milwaukee, Fling found a US-based director who filmed with a single assistant while the agency live-streamed the shoot for approvals.

Standard Bank – Young Artists ‘Asanda’

Because Fling isn’t a talent roster but rather a chemistry engine. You bring the impossible challenge, the activation that feels like a dare and they build the perfect team around it.  No heavy unit. No bloated production departments. Just talent, and the right kind of fire.

Their lean model is not about small budgets but rather about production clarity and value. Money goes on the screen. Directors are independent and teams are assembled based on chemistry. Loads of the country’s top agencies have already fallen for the Fling model. Which leaves just one question: when are you having a Fling Darling?

Have a Fling
The conversation alone will be worth it.