Robot

Film facilitation like a machine.

Cape Town & Johannesburg

Business Director: Callan Paul / Executive Producer: Liam Johnson
Creative Director: Craig Moore / Producer: Godfrey Matsika / Head of Production: Olivia Macgrail
Directors: Adriaan Louw / Ayanda Duma / Craig Moore / Gregg Bailey / Nelis Botha / William Armstrong / Alex Motlhabane

FEATURED WORK

Awarded by IDIDTHAT

AWARDED: BEST IN CRAFT (DIRECTION)
Robot | Craig Moore
Vanco ‘Repeat’

IDIDTHAT Guest Judge: Marc Algranti, Music Supervisor at Algranti Music
August 2025

Marc’s comment: “From the very first frame, I was hooked. Craig establishes a raw, infectious energy that immediately draws the audience into the world of the film, creating a tone that is both authentic and compelling.
The direction of the performances is particularly impressive. They’re beautifully understated, allowing the emotion to emerge naturally rather than feeling forced. This restraint gives the film a genuine, gritty quality that makes the characters feel believable and relatable.
The energy is palpable throughout, and I never felt like I was simply watching events unfold – I felt completely present with the characters, experiencing the story alongside them.”

AWARDED: CRAFT MENTION (DIRECTION)
Robot | Jason Fialkov
VW Touareg ‘VWSA IQ Lights’

IDIDTHAT Guest Judge: Thandeka Gilbert, Creative Director at McCann Joburg
August 2025

IDIDTHAT EDITORIAL

FEATURED

IDIDTHAT Presents ‘She Did That’ April 2022

April 22nd, 2022|

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Ayanda Duma from Robot, Justine Calverley from First Pencil, and Nicole Maria Ackermann from Romance Films.

IDIDTHAT Craft Awards March 2022

April 6th, 2022|

This month’s IDIDTHAT.co Craft Awards were judged by two of our industry’s absolute finest; Chief Creative Officer of Grey Africa, Fran Luckin and Director at Darling Films, Jeana Theron. Congratulations to Marc Algranti for nabbing Best in Craft for Original Music and Matthys Boshoff for Directing.

IDIDTHAT Craft Awards January 2022

February 4th, 2022|

This month’s IDIDTHAT.co Craft Awards were judged by the myths, the legends, the icons themselves; Sibusiso Sitole, CCO and Co-Founder of The Odd Number and Lourens van Rensburg, Director at 7Films. Congrats to Christian van der Walt, Novak Miler, Ben van der Walt and Stanley Segal from Sinister Studios and Fausto Becatti from Bioscope Films for being awarded Best in Craft for January.

Robot’s Paul Ramaema drives into the future for latest Toyota Hybrid spot

December 17th, 2021|

Robot’s Paul Ramaema brings his energetic youthful aesthetic mixed with his mindful self-awareness for the launch of the locally built Toyota Hybrid. A car that finds the perfect balance between being environmentally conscious and at the forefront of technology needed the perfect hybrid director 😉