VW Tiguan ‘Life’
I WISH I DID THAT 2024 – View Showcase
IDIDTHAT Craft Awards October 2024 – View Showcase
CRAFT MENTION (Online – VFX Craft)
VW Tiguan ‘Life’
Chocolate Tribe | Tracy-Lee Portnoi
Awarded by Monde Gumede
Judge’s comment: ‘Chocolate Tribe’s attention to detail is no surprise, they’re a company built on obsessive craft. But Tracy-Lee’s work on Karien’s film shows a side of them I’ve never seen before. Usually, directors bring them in for blockbuster-scale VFX, dazzling and massive, but here, Tracy-Lee brings a softness, an almost illustrated, childlike quality that’s just beautiful. There also seems to be a great, very subtle marriage between the practical world and the VFX that points to a really cohesive relationship between Director, DP & VFX sup. It’s an elegant, refreshing approach that puts story first, and channels her skill toward that end. She and the team at Chocolate Tribe are imagineers first, technicians second, and they’ve hit it out of the park again.’ – Monde Gumede, Director at SHIBOBO!
IDIDTHAT Craft Awards September 2024 – View Showcase
BEST IN CRAFT (DIRECTION)
VW Tiguan ‘Life’
Giant Films | Karien Cherry
Awarded by Neema Nouse
Awarded by Dani Hynes
Judge’s comment: ‘I am in love with how crisp and uncomplicated this piece is. There is a quiet perfection. The use of natural light is exquisite and the contrasting of earthy tones with bursts of colour gives a visual depth that feels intentional and effortless. And then there is the music. Ah! I believe in striving to “perfect every detail. And limit the amount of details to perfect”. This piece did that for me – focused and refined.’ – Neema Nouse, Integrated CD at The ODD Number
Judge’s comment: ‘Firstly let me just say that this was a BUMPER month! Wow guys, what a spectacular show of what’s possible. But even so one piece of work really stood out for me.
Tiguan stole the show. It has scale without losing its childlike charm and delight. It holds the balance between epic and enchanting in every shot. A sure sign of a beguiling idea meeting deft direction and perfectly restrained CG to create something really special. Well done to everyone involved.’ – Dani Hynes, Director at Love Films
CREDITS
Brand: Volkwagen South Africa
Product: VW Tiguan
Agency: Ogilvy Cape Town
Creative Director: Alex Goldberg
Art Director: Annie Bekker
Copywriter: Emma Wilson
Business Director: Julian Hendrickse
Accounts Manager: Katlego Malaka
Producer: Cathy Day
Production Company: Giant Films
Director: Karien Cherry
Executive Producers: Emma Lundy, Cindy Gabriel
Producer: Kim Fowler-Forbes
Production Manager: Khanyi Ngubane
Production Coordinator: Thandi Steenkamp-Persson
Director of Photography: Adam Bental
Director Assistant: Mieke Olivier
1st AD: Greg Martin
Production Art Director: Riccardo Pugliese
Stylist / Costume Design: Bridget Baker
MUA: Neveen Scello
Editing Company: Deliverance Post
Editor: Julian Redpath
Colourist: Terry Simpson
Music track: Chris Staples “Always on My Mind”
Publishing and Master Rights: Bank Robber Music
Sound Engineer: Marc Algranti
VFX Company: Chocolate Tribe
VFX Supervisor: Rob van den Bragt, Tiaan Franken
CG Supervisor: Tiaan Franken
Lead Compositor: Jean du Plessis
Senior VFX Producer: Tracy-Lee Portnoi
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
