Virgin Active 'Summer'

Virgin Active ‘Summer’

ABOUT THE WORK
Virgin Active Summer is about those who have learnt that the one who falls and gets up, is stronger than the one who never tried at all. The lessons learnt through pushing yourself through sport have the power to change the way you live. Our characters step out of their comfort zones and conquer the inevitable doubt which follows when they push themselves further than they have before.

The striking visuals of these characters’ attempts and failures set against the motivational voice-over and inspiring music, result in a film that will inspire people to dare. Dare to move, dare to be bold, to be brave and dare not let anything stop them from being active this summer.

CREDITS
Client: Virgin Active
Creative Director: Charl Du Plessis
Visual Design Lead: Stephi Holmwood
Head of Brand: Leandre Kark
Marketing Coordinator: Grace Maidi Rangata
Producer: Nicola Daviddson

Agency: (Not an IDIDTHAT member)

Production & Crew:
Production Company: PrettyNeat
Director: Alex Fynn
Executive Producer: Tassyn Munro
Production Coordinator: Kristin Pienaar
DOP: Adam Bentel
1st AD: Jaco Nel
Focus Puller: Jason Musgrave
AC/Loader: Samantha Davis
Production Assistant & 2nd AD: Lu Jacobs
BTS: Lili Ming
Gaffer: Nick Rankin
Best Boy Lighting: Quintin Pretorius
Spark: Abu Mohammed
Spark: Hickson Mxathule
Key Grip: WD Du Plessis
Best Boy Grip: Itumeleng Mdodana
Grip Assistant: Patrick Mahanuke
Grip Assistant: Dane Harvey
DIT: Rob Cowling
VT Assistant: Caelin Nell
Cable Cam Operator: Adam Leibenburg / All Rigging
Art Director: Arlene Wentzel
Props Master: Michelle Koch
Art Assistant: Martinique De Toit
Casual Labour: Eddy Sungu
Make-up Artist: Kelly Paitaki
Make-up Assistant: Cym Clarke
Make-up Assistant: Claudine Nemeth
Wardrobe Stylist: Donna-Lee De Kock
Stylist Assistant: Tamryn Bruinders
Stylist Assistant: Robyn Agulas