Dorito's 'Speak Up' (Directors Cut)

Dorito’s ‘Speak Up’ (Directors Cut)

AWARDED

I DID THAT CRAFT AWARDS
Judge’s Pick

AWARDED
10 March 2025

JUDGES COMMENT ON (CRAFT MENTION) DIRECTION
“Craft Mention goes to Kyle Lewis in the Direction category for Dorito’s “Speak Up”. I love the casting in this. Kyle has amassed a great collection of archetypes and wrapped them up nicely in a variety of knitted items to give this piece flavour. Every time I watch it, I find myself looking at a different family member. The Art Direction has a charming quirk to it with a nice nod to the Dorito’s shape, and I like that the product plays a role throughout the story.”

– Alex Goldberg, Creative Partner at Ogilvy South Africa

View I DID THAT Craft Awards February 2025 showcase

CREDITS

Client/Brand: Dorito’s

Film Production Company: Egg Films
Director: Kyle Lewis

Post Production Company: Strangelove Studios
Online Artist: Darian Simon
Colourist: Nic Apostoli
Editor: Shelby Ncube

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