WISH IDIDTHAT September 2025 – View Showcase

ABOUT THE WORK
Early life, Bodybuilding career, Acting career, Political career? Arnold Schwarzenegger’s Wikipedia page tells the story perfectly – what looks like a neat linear progression was actually a series of completely different goals that evolved as he grew. This campaign took that truth – that life’s greatest journeys unfold one goal at a time – and made it the foundation for repositioning a savings account. Using the instantly recognizable Wikipedia format, we crafted our own humorous narratives with twists for the executions, creating a way for people to frame their financial milestones as chapters in their own evolving story. It transforms saving from a static financial task into something more human: building toward whatever comes next, knowing that “next” will probably change. Because the most interesting lives aren’t planned – they’re lived one goal at a time.

CREDITS
Client/Brand: TymeBank
CMO or Marketing Director: Raymond Villanueva
Marketing Manager: Lucia Malapane

Agency: The Odd Number
Managing Director: Taryn Coetzee, Sinqobile Mjali
Chief Creative Officer: Sbu Sitole
Executive Creative Director: Terry McKenna, Tipi Manyelo
Creative Director: Neema Nouse
Art Director: Francois Van Tonder
Producer: Leigh Visser
Account Management: Mandisa Moyo
Writer: Mokgethwa Machaka

Film Production Company: (Not an IDIDTHAT member)

Animation Company: (Not an IDIDTHAT member)

Editing Company: (Not an IDIDTHAT member)

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.