ABSA 'Africa' (Director's Cut)

ABOUT THE WORK

Absa banks on experience and craft with AK
Who would you entrust your business’s finances to? It’s something you’d have to think long and hard about before making a decision. You’d want someone with experience, intelligence, a fair bit of flair and a whole lot of innovation, right? And, of course, someone you could unequivocally, absolutely, 100% trust.

Absa felt the same way about the Director they chose to shoot their new Business Banking commercial. They wanted someone with immense experience, creative talent, flair and, above all, someone who they could absolutely, 100% trust to create the most memorable storytelling piece possible.

And so it was that Spitfire Co-Founder AK was the Director Absa knew they could, well, bank on. Renowned for his instinctive storytelling and refined cinematic eye, AK brings together sweeping landscapes, stunning cinematography and beautifully authentic human moments to explore the everyday pressures and ambitions faced by business owners, and the solutions that Absa Business Banking can offer them.

CREDITS

Client/Brand: ABSA Africa
Head of Marketing – Africa Regions: Dennae Rosenstein
Senior Marketing Manager: Salma Mkwanazi

Agency: TBWA
ECD: George Low
Senior Creative: Byron Fraser
Senior Creative: Jared Osmond
Senior Designer: Seres Oliver
Business Director: Kaylynn Smith
Account Manager: Rohma Hasan
Producer: Aileen Kennaugh

Film Production & Crew:
Production Company: Spitfire Films
Director: AK
Executive Producer: Liesl Lategan-Kyriakou
Production: Brennan Lewis
Head of Production: Bale Makola
Production: Peta Sacke
Production: Relebohile Thianye
Cast Coordinator: Malee Ntsooa
Casting Director: Mandy Sewell
1st Assistant: Adriano Franco
2nd Assistant Director: Pieter Oosthuizen
DOP: Alard de Smidt
Focus Puller: Miche Britz
Camera Assistant: Mamello Hlongwane
DIT: Chris Tilley
VTO: Shadrack Mangena
Camera B: JP Turvey
Focus Puller: Malikah Schaffer
Key Grip: Riaan Hanekom
Best Boy Grip: Jacques Germishuizen
Assistant Grip: Christopher Anderson
Assistant Grip: Gontse Mofokeng
Gaffer: Jean du Plessis
Best Boy Lighting: Sekwane Dlamini
Spark: Sibusiso Ngubeni
Spark: Sinobomi Matyana
Drone operator: Ryan Johnson
Sound Recordist: Tony Honeybun
Art Director: Wayne Smith
Props Master: Jasmin Snaith
Art Assistant: Trevor Enslin
Art Assistant: Pedre Lamprecht
Art Assistant: Renier Hattingh
Driver: Nhlanhla Siwundla
Driver Assistant: Happy Pooe
Driver Assistant: Stan Dube
Wardrobe Stylist: Izolina de Vasconcelos
Wardrobe Assistant: Melissa Hopley
Hair and Make-up: Jane Tshepiso Sithole
Assistant: Nthabiseng Senong
SFX: JP van der Merwe
SFX: Precious Moyo
SFX: Thapelo Mambo
Unit Manager: Douglas Machogo
Unit Assistant: Lincorn Mkhabela
Security: B-Force Security
Medic: Neo Maponya
Crew Chaperone: Bhujwa
Production Assistant: Mike Dube
Photographer: Warren van Rensburg
Caterer Umsamo: Zamakhize Mkhize
Driver/Team Leader: Thomas Chauke
Craft Assistant: Palesa Mahode
Craft Assistant: Esethu Tomi
Catering Runner: Mahlatsi Mashatola
Driver: Thato Khambule

Post Production: Aces Up Post Production
Post Supervisor: Ed van Blerk
Offline Editor: Gareth James
Colourist: Kyle Stroebel
Online & VFX: Michael Naidoo, Michael Langer and Bradley Glossop
Final Mix: Lorens Persson (Sterling Sound)
Final Mix: Nathi Luthango
Music Supervision: Marc Algranti

Cast:
Commercial Segment: Prosper Ntintili
Retail Supermarket Lead: Yolanda Tasi
Shopper: Ntokozo Ndlovu
Shopper: Adelaide Matlou
Shopper: Zedekiah Tichaawa
Staff: Taliah Lubo
Agriculture Farm: Mpilo Moyo
Farm Worker/Factory Worker: Blessing Oyebamiiji
Farm Worker/Factory Worker: Christopher Matata
Manufacturing Farm Lead: Joyce Chidebe
Farm Worker Factory Worker: Tebogo Mailula
Farm Worker Factory Worker: Bunono Yafele
Farm Worker Factory Worker: Ian Lukhele
Resource And Energy Mine Lead: Tondera Chiyindiko
Mining Crew: Thabiso Leksau
BG Extras Agents: (Not an IDIDTHAT member)