ABSA ‘Africa’ (Director’s Cut)

Absa banks on experience and craft with AK

Who would you entrust your business’s finances to? It’s something you’d have to think long and hard about before making a decision. You’d want someone with experience, intelligence, a fair bit of flair and a whole lot of innovation, right? And, of course, someone you could unequivocally, absolutely, 100% trust.

Absa felt the same way about the Director they chose to shoot their new Business Banking commercial. They wanted someone with immense experience, creative talent, flair and, above all, someone who they could absolutely, 100% trust to create the most memorable storytelling piece possible.

And so it was that Spitfire Co-Founder AK was the Director Absa knew they could, well, bank on. Renowned for his instinctive storytelling and refined cinematic eye, AK brings together sweeping landscapes, stunning cinematography and beautifully authentic human moments to explore the everyday pressures and ambitions faced by business owners, and the solutions that Absa Business Banking can offer them.