Project Description
Africa is the fastest urbanising continent in the world. But within this problem lies an opportunity that the rest of the world has never had.
Beneath the surface chaos of an African city lie patterns. Patterns revealed by data.
Data that could help build smart, African megacities.
So how did we ignite this opportunity in a way that all Africans could understand? By using a communication tool that has been around for millennia: Fabric.
We used data from 3 African cities to create 9 unique fabrics. 3 world-renowned fashion designers took these fabrics and created spectacular fashion collection unveiled to the world at a fashion show to government, industry and the press.
We took it online and African media broke with it and the African fashion-net broke.
With 9 ingenious fabrics, we created the very fabric of a new Africa.
