WISH IDIDTHAT September 2025 – View Showcase
ABOUT THE WORK
A Google SSA digital campaign featuring a short film created for Gen-Z South African, with fashion as the entry point. Reimagining the phrase “If the shoe fits”, it showcases how Circle to Search lets Gen-Z instantly find looks they love and pieces that speak to their style.
The film brought this to life with vibrant, fashion-first visuals set inside Gen-Z bedrooms, combining dynamic camera work, playful editing, and bold styling to capture how young South Africans interact with style. Every frame reflected authentic Gen-Z culture, making Google part of how they discover, remix, and own their fashion voice.
CREDITS
Client/Brand: Google SSA
Group Product Marketing Manager: Nanjala Misiko
Product Marketing Manager: Wycliffe Onyalo
Regional Director at Google: Najeeb Jarrar
Associate Product Marketing Manager: Amanda Dlamini
Agency: Ogilvy South Africa
Group Managing Director: Ipi Thibedi
Chief Creative Officer: Kabelo Moshapalo, Pete Case
Business Partner: Cecilia Benson
Managing Director: Melissa Carney
Executive Creative Director: Tristan Vogt
Copywriter: Kyle Gomell
Art Director: Nicholas Augustus
Operations Director: Carla Fine
Head of Digital Strategy: Kurt Jossie
Copywriter: Nkanyiso Nxumalo
Senior Motion Designer: Tiisetso Mosala
UI Designer: Celine Margison
Senior Digital Strategist: Garret Brent
Social Media Account Manager: Palesa Boikanyo
Production Company: Lampost
Executive Producer: Jodie Ennik
Photographer & Retoucher: Zander Opperman
Director: Jacob Claassens
Producer: Anika Reinecke
Producer: Diane Lecluse
Digital Assistant: Zwele Buthelezi
Lighting Assistant: Andile Tshaba
Wardrobe Stylist: Jana-Marie De Jager
Wardrobe Assistant: Hazel Kimani
Makeup Artist: Shakirah Sithole
Hair Stylist: Bomzi Lekgoro
Influencer Company: Ogilvy PR&I
Managing Partner: Sanesh Maharaj
Business Director: Alyssa Offermann
Senior Influence Campaign Executive: Shannon Alexander
Influence Campaign Manager: Azraa Ismail
Media Company: WPP Media / GroupM
Senior Social Executive: Olga Cytrowska
Social Manager: Magdalena Ratynska-Civelek
Media Company: (Not an IDIDTHAT member)
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
