Adidas 'Libré of Diski'

ABOUT THE WORK

15 years after hosting the World Cup, South Africa returns to the biggest stage in football. This moment carries weight. Not just expectation, but memory. A nation that once united behind the game now finds itself in a new era, where every fan, pundit, and “couch coach” has an opinion on how the team should play.

At the same time, the global game has shifted. Football has become increasingly system-driven, prioritising structure and efficiency over expression. In South Africa, this creates a unique opportunity to return to a historically distinct style of play. One rooted in flair, improvisation, rhythm, and joy – playing SHIBOBO style. A very African approach to the game that’s taking over the world.

Adidas, as a brand embedded in both performance and culture, is uniquely positioned to respond to this moment. Through its re-kindled relationship with Bafana Bafana, it doesn’t just outfit the team. It helps shape how the team is seen, felt, and understood.

This campaign builds on the cultural breakthrough of Libré, where fans connected to a more authentic, expressive identity. It leans into a simple but powerful idea. After absorbing the noise, the players turn inward. They play for the love of the game.

The third film featuring Relebohile Mofokeng, a wonder-kid handed the number 10 jersey at 20-years-old. The film reenergises “You Got This” as more than encouragement. It becomes an invitation. A call to reclaim style, to play freely, and to make the game their own.

CREDITS

Adidas & Bafana Bafana present “The Libre Of Diski”

Starring: Relebohile Ratomo, Ronwen Williams, Teboho Mokoena, Thalente Mbatha, Khuliso Mudau, Ronnie Donnelly, Karabo Dhlamini, Fikile Magama, Hugo Broos, Shakes Mashaba, Lucas Radebe, Aaron Mokoena, Robert Marawa, Primo, Vuyo Nxumalo

Client/Brand: Adidas
Brand Activation Director: Kenosi Matsebatlela
Brand Activation Manager: Daniela Panzeri
Adidas Football Manager: Bob Maphosa

Agency: (Not an IDIDTHAT member)

Film Production & Crew
Written & Directed: by MONDE
A SHIBOBO! & Moonsport Production

Head of Production: Chris Coetsee
Line Producer: Brian Critchfield
Production Manager: Kyra Critchfield
Production Coordinator: Kiana Critchfield
Director of Photography: Jason Prins
1st AD: Travis Nel
2nd AD: Jonathan Edwards
Art Director: Sandile Mhlongo
Focus Puller: Themba Mabaso
2nd Cam Op: Lihle Dlozi Mata
Loader: Lucy Ngobese
Stills: Tatenda Chidora
Gaffer: Andre Beumer
Key Grip: Bafana Lange
Unit Manager: Douglas Machogo
DIT: Owen Bruce
VT: Xhantilomzi Matyana
Stunt Coordinator: Vic Pardal
Precision Driver: Veejaro Hendricks
Wardrobe: Koa Matlala
HMU: Lungile Ngeba
Editor: Evy Katz
Colour. Yerlan Tanay
VFX: Blake Prinsloo
Music & Mix: Christof Snyman
VOX: Ntsika Bungane
Rec Engineer: James Griggs
TF Producer: Garth Barnes
Director’s Assistant. Sihle Bhengu
Cast Coordinator: Lara Englebrecht
Sound Lebogang. Nkoana
Best Boy: Marcus Nepfumbada
Sparks: Troye Melvin, Modisaotsile Komane, Maleaka Matsemela
Genny Op: Dumisani Nkonwana
Best Boy Grip: Bongani Sibeko
Grip Assist: Papi Snatla, Gontse Mofokeng
Digital Assist: Bassie Malukela
Props Master: Sakhile Nkutha
Props (Stills): Sandile Maseko
Art Assist: Sibusiso Nhleko
Props Assist/ Driver: Jabu Mbele
Props Assist: Papi Oratile Konopi
Props Casual: Mvelo Mahlangu
Wardrobe Assist: Riyaad Ismail, Maxine Rensburg, Lebogang Ramfate
HMU Assist: Nthabi Tshabalala
Unit Assist: Freddy Sibanda, Lincorn Mkhabela
Security: Sandy Mathebula
Medic: Tau Likhethe, Pertunia Makena
PA: Robert Mpophoma, Swazi Lesikara
Catering: Mahlatsi Mashatola & Team
Drivers: Senzo Nqulunga, Loyiso Mtshali
Runner: Cebanni Zondi