IEC ‘IEC Voter Registration Campaign’

Every so often, our work becomes bigger than the brief.
We get the rare privilege of creating something that serves the nation, not a brand. A campaign that asks South Africans to exercise one of the most powerful rights they have: the right to register, the right to vote, and the right to shape the future they want to see.

Work like this carries a different kind of responsibility. Every casting choice must reflect the people who make up this country. Every location must feel familiar to someone, somewhere. Every frame must speak across languages, cultures, generations and lived experiences. Every creative decision has to inspire action – not just attention.

Because when we ask people to get up, get out and register to vote, we’re not simply making advertising. We’re helping strengthen democracy, one citizen at a time.
Few opportunities remind you quite so clearly why creativity matters.

Brand/Client: IEC South Africa

Agency: (Not an IDIDTHAT member)

Film Production & Crew:
Production Company: OLAMUK
Director: Mzi Kumalo
Producer: Puleng Khabutlane
Production Manager: Fifi Moatsani
Production Co-Ordinator: Nkuli Ntshangase
DOP: Sims Phakisi
1st AC: Themba Mabaso
2nd AC: Galaletsang Galane
D.I.T/VT: Mpesh
1st AD: Lali Avis Bennet
2nd AD: David Maboya
Sound: Lebo Nkoana, Tshepo Mabotja
Drone Pilot: Theodore Molebatsi
Gaffer: Alfred Manzini
Best Boy: Phillip Matome
Spark: Nkosana Nokwe
Spark: Sinobomi Matyana
Spark Trainee: Sihle Msizazwe
Key Grib: Tyler Geldenhuys
Best Boy: Siza Khawula
Asst Grip: Sandile Butelezi
Asst Grip: Nick Simic
Unit Manager: Siphiwe Banda
Unit Assistant 1: Zakhele Ndlovu
Unit Assistant 2: Primont Makondo
Unit Assistant 3: Tshepo Stuurman
Art Director: Amber Geldenhuys
Props Master: Anja Bredel Pieters
Art Assist: Luana Prioreschi
Art Standby: Nkululeko Penya
Art Standby Assist: Drew Cassini
Art Driver 1: Zakhele Gwangwa
Art Driver 2: Thabang Motsisi
Wardrobe Stylist: Lufuno Sathekge
Wardrobe Assistant 1: Phophi Mudau
Wardrobe Assistant 2: Shawn Ntuli
Make-Up Artist: Keitumetse Sefotlhelo
Make-Up Assist: Lele Mokobodi
Medic: Naume Tjipama
Catering: Imbiza Film & TV Catering
Security: The B-Force
Post Production: Post Modern Studios
Gear Supplied by: Cine Connect
Crew Agents: Exposure Crew, Krewkut

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.