WISH I DID THAT
Judge’s Pick

IDIDTHAT JUDGE
Naledi Manama

AWARDED
10 December 2025

JUDGES COMMENT
“I love how VW’s ‘Forever Golf’ campaign leans into genuine cultural roots, it’s not just about launching a new car, it’s a love letter to decades of Golf stories as told through the framing of Sanaa Mothabisa’s lens. By asking South Africans to name the new Golf and celebrating the nicknames that emerged over eight generations, VW is handing over creative power to its community in such a warm, inclusive way. It’s smart, nostalgic, and beautifully human; a real tribute to the Golf’s legacy and its place in people’s lives.”

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WISH I DID THAT
Judge’s Pick

IDIDTHAT JUDGE
Toni Hughes

AWARDED
10 December 2025

JUDGES COMMENT
”So lekker. My VW is ‘Günter Holger Delux’ by the way. It’s a boy.”

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WISH I DID THAT
Judge’s Pick

IDIDTHAT JUDGE
Melusi Mhlungu

AWARDED
10 December 2025

JUDGES COMMENT
“I love how the story of a brand so deeply woven into South African culture is told in a way that feels authentically South African. The craft, the characters, the authenticity is just lovely.”

View WISH I DID THAT showcase

The South African car market is more competitive than ever before, with 50 new vehicles launching in 2025 alone. (NAAMSA). So, how did we launch the new Golf, a car that’s been around since 1978? You offer what the competitors can’t: Culture. Since the first Golf rolled off the assembly line, South Africans have been nicknaming them. It’s a tradition deeply rooted in South African communities, and this passionate fanbase. To them, the Golf is more than a car, it’s family. So, we handed the keys to the campaign, to the very people who have driven the Golf brand and legacy forward over the years. Introducing Forever Golf.

A campaign For the People, for By The People. We began by partnering with car clubs and communities from across the country, featuring Golf lovers from all 7 generations of this iconic vehicle. From the petrol heads to the families next door, Rabbit to 7 Reasons Why, each episode spoke to the generations of Golf, the nicknames given over the years and the people that loved them. We then called on South Africa to drive the tradition forward and #NameThisGolf, through social media, DOOH, direct mailers, and content creation.

The People spoke and names came in from all corners of Mzansi. We then celebrated them with unique digital artworks, that inspired our geo-targeted murals, executed in the communities that named them. We then handed new Golf owners unique badges featuring their own special nickname. A tribute to this 47-year-old culture – because: “The lovely thing about our country is that we make things our own.” – Leonard Vanzeeberg in episode 1. Forever Golf connected with the people like never before, surpassing every KPI, and once again establishing that Volkswagen really is The People’s Car.

Results:
• + 30 Million Views
• + 124,000 People Engaged
• + 320% Community Growth
• + 176% Surpassed Sales KPI

Client/Brand: Volkswagen South Africa

Agency: Ogilvy Cape Town
Creative Partner: ​​​Alex Goldberg
Creative Director AD: ​​​Sibs Zihle
Creative Group Head – Writer: ​​​Nomfundo Myeni
Art Director: Humaira Chohan
Designer: Gemma Strohbach
Managing Partner: ​​​Julian Hendrickse
Account Director: ​​​Mandisa Looana
Account Manager: ​​​Katlego Malaka
Account Manager: Lebohang Hiine
PR: Neo Relebohile Masole
Strategy Director: Zoe Willems
Strategist: Christy Nell
Head of Integrated Production: Catherine Day
Photographer: ​​​Zenhlanhla Myeni

Film Production & Crew: Sanaa Films
Director: ​​Sanaa Mothabisa
Executive Producer​: Dumisani Mvumvu
Executive Producer: Simon Key
2nd Unit Director​: Jeremy Ryall
Line Producer​​: Chalé Darwin
Production Manager​: Dixie Cornell
Prod Coordinator​: Thandokazi Mketo
1st AD​​​: Jacob Motsamai
2nd AD​​​: Rasta McDonald
DOP​​​: Josh Levi
Focus Puller​​: Tyrone Poipao
2nd Unit DOP​​: Jason Haji
Loader​​​: Khaya Skeef
DIT/VT​​​: Grant Corbin Falconer
Ronin Operator​: Wilhelm Van Der Westhuizen
Sound Recordist​: Kholisile Vinqi

Photography
Photographer​​: Andile Buka
Stills Assistant​: Tshepo Mokoena

Grips Team
Key Grip​​: Bafana langa
Best Boy​​: Bongani Sibeko
Assistant​​: Hlubi Walaza

Lighting Team
Gaffer​​​: Freelance Gaffer
Best Boy Spark​: ​Sekwane Dlamini
Spark​​​: Sibs Ngubeni

Art Department
Art Director: Arnold Oldknow
Props Master​​​: Werner Snyman
Art Assistant​​​: Jabu Mbele
Wardrobe Assistant​​: Lesedi Mpotsang
Make Up & Hair Stylist​: Mon Louw

Post Production
Post Production House​​: (Not an IDIDTHAT member)
Grade​​​​: Kyle Stroebel
Online Finish​​​: Davrin Wong
Audio Final Mix / Design​: (Not an IDIDTHAT member)

Cast Members
MK1 -EPISODE 1
Aadil Mahomed
Connor Perreira
David Smith
Poobalan “Chico” Naidoo
Sabelo Nzabe
Leaonard Vanzeeberg

MK2 – EPISODE 2
Gillean Lauren De Koker
Sibonelo Blessing Sibisi
Zachari “Bongani” Mahlangu
Nardo Louwrens

MK3 – EPISODE 3
Irshaad Mc Donald
Lucky Sipho Gule

MK4 – EPISODE 4
Darian Williams
Jarred Williams
Jackie Williams
Wayne Williams

MK5 – EPISODE 5
Avishkar Singh
Kesha Naidoo

MK6 – EPISODE 6
Allen D. Van Rheede
Belinda L. Van Rheede
Wesley Van Rheede

MK7 – EPISODE 7
Sphiwe Nerdo Shabangu

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.