Petshop Science ‘I Made That’
IDIDTHAT Craft Awards October 2024 – View Showcase
ABOUT THE WORK
Where Art and Science meet: Katlego drops his latest pet project. Petshop Science is no ordinary pet store. But then Katlego Baaiste is no ordinary Director. So, it makes sense that 99c, Petshop Science’s agency, entrusted their board to him. Katlego’s passion for storytelling and exceptional talent for comedic performance meant he was the ideal Director for their new campaign of two commercials.
Working on the idea that people’s pets see everything – including those moments you’d rather they didn’t! – Katlego takes us behind the scenes to uncover some uncomfortable truths. And shows how being caught in the act can be smoothed over with the right incentive. Bribery? Maybe. Brilliantly entertaining? Definitely. So, should you contact Spitfire to talk about Katlego treating on your next project? Absolutely. Call us today and find out why every piece of work Katlego takes on turns into a pet project for him. No bribery needed.
CREDITS
Brand/Client: Petshop Science
Agency: 99c
Film Production Company: Spitfire Films
Direction – Katlego Baaitse
Cinematography: Adam Vinokur
Editing: Ryan Norwood-Young (Ace Up Post Production)
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
