Loerie Awards 2024 – View Best of Film & Film Craft Showcase
Loerie Awards 2024 – View Best of Integrated Campaigns Showcase
Loerie Awards 2024 – View Best of Digital & Digital Craft Showcase
AWARDED
Loerie Awards 2024
Loeries Gold | Film: TV & Cinema Commercials – above 90s
Loeries Craft Gold | Film Crafts: Direction
Loeries Silver | Digital: Games & Gamification
Loeries Silver | Integrated Campaign
Loeries Craft Certificate | Film Crafts: Music
Loeries Craft Certificate | Film Crafts: Performance
ABOUT THE WORK
Researchers on remote island voyage over 2,000km for the taste of KFC.
Just how far will people go for the taste of KFC? That was the key question when Ogilvy South Africa and KFC announced the launch of an integrated ‘Beyond the Sea’ campaign inspired by the South Africans who spend more than a year on remote Marion Island in service of science.
CREDITS
Brand/Client: KFC
Brand Manager: Vongai Mumbula
CMO or Marketing Director: Grant Macpherson, Hloni Mohope
Marketing Manager: Mukundi Munzhelele
Agency: Ogilvy South Africa
Regional Agency Group: Ogilvy
Chief Creative Officer: Kabelo Moshapalo, Pete Case
Creative Director: Chantelle Dos Santos, Clayton Swartz
Executive Creative Director: Peter Little
Designer: Christian Botha, William Boyes
Agency Art Director: Naledi Manama
Agency Managing Director: Tracey Edwards
Agency Producer: Alex Hope-Bailie, Debbie Dannheisser
Account Management: Greg Pfuhl, Lungi Ngobese, Merushka Pillay
Strategist: Qamani Nyewe
Writer: Abas Rashid
Film Production Company: 0307 Films
Film Director: Kim Geldenhuys
Producer: Jacqui Beek
Cinematography: Mathieu Plainfosse
Production Design: William Boyes
Editor: Julian Redpath
Post-Production Facility: Strangelove
Producer: Bevil Schwartz
Grade: Nic Apostoli
VFX: Chocolate Tribe
VFX Supervisor: Rob Van Der Bragt / Jean Du Plessis
Recording Studio: Sterling Sound
Sound Designer: Lorens Persson
Radio Director: Lorens Persson
Music Producer & Supervisor (licensed): Marc Algranti
Post Production Facility: Chocolate Tribe
VFX Operator: Tracy-lee Portnoi
Performance: Panch Gasela, Nicole Fortuin
Programmer/Software Dev: (Not an IDIDTHAT Member)
Media Agency: (Not an IDIDTHAT Member)
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
