Project Description

Game ‘Heritage – Oros’ Radio

Game ‘Heritage – Sunlight’ Radio

Game ‘Heritage – Kiwi’ Radio

We’re all products of our heritage and a big part of that heritage is built around the products sold by Game i.e. All Gold Tomato Sauce that’s been used in lobola negotiations or the Rhodes canned fruit mix in Aunty’s Sunday trifle.

The items sold at Game come with their own heritage – a heritage established by how they’ve contributed to our lives in various ways. From out-living other products and brands to the roles they play, these items are praiseworthy. With this campaign, we’ll be singing the praises of these products and the role they play in our lives.

IDIDTHAT MEMBER CREDITS

Agency: The Odd Number

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.