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Chicken Licken launched their new nuggets, SoulBites, with an entertaining ‘Nuggets of Wisdom’ campaign, serving not-so-common, thought-provoking wisdom to help South Africans navigate some of life’s trickiest situations. Nothing short of Chicken Licken’s signature quirk, our radio campaign investigates what the truest Nugget of Wisdom is in the form of humorous and relatable questions, leaving the listener to ponder yet be equally entertained.


Agency: Joe Public United
Sound Production: StudiJoe

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