CRAFT MENTION (CINEMATOGRAPHY)
Chicken Licken ‘Soulfluencer’
7 Films | Lourens van Rensburg

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Juliet Honey

AWARDED
15 January 2025

JUDGES COMMENT
“A special mention must go to Lourens van Rensburg from 7 Films for Chicken ‘Licken Soulfluencer’ for cinematography. The small-town Americana cinematic language with its spacious, locked-off frames and beautifully observed character portraits heightens the awkward, out-of-place energy of the announcer. Every shot reinforces just how out of place he is. And that’s exactly the point”

View I DID THAT Craft Awards December 2025 showcase

Client/Brand: Chicken Licken

Agency: Joe Public
Chief Creative Officer: Xolisa Dyeshana
Creative Director: Martin Schlumpf
Senior Art Director: Lizandri Ollivier
Copywriter: Pakamani Mancotywa
Business Unit Director: Kelly Bardon
Head of TV & Radio: Diane Cole

Director/DOP: Lourens van Rensburg
Executive Producer: Paul Burger (USA)
Producer: Kirsten Filler
1st AC/DIT: Justin Wall
Editor: James O’ Sullivan

Post: Mushroom Media

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