Chicken Licken ‘Feel the Fire’

AWARDED
D&AD 2024 – View showcase
One Show 2024 – View showcase

ABOUT THE WORK
Chicken Licken ‘Feel the Fire’ – Chicken Licken is South Africa’s favourite chicken fast food brand. One of their key offerings is their Rock My Soul®️ chicken, known for its fiery flavour that lets consumers “Feel the Fire”.
Our brief was to create a memorable TV commercial in the brand’s usual humorous tone that would position Rock My Soul®️ chicken as the fiery flavour that lets you ‘Feel the Fire’.
The solution: to bring ‘Feel the Fire’ to life in a quirky and unexpected way for our audience, we looked at the common side effects of eating hot food.
For the first time, Chicken Licken went to Hollywood with the Rock My Soul®️ chicken as a secret weapon.

IDIDTHAT MEMBER CREDITS
Agency: Joe Public
Animation Company: Chocolate Tribe
Animator: Jean du Plessis
Cinematography: Adam Bentel
Film Production Company: Romance Films
Film Director: Greg Gray
Producer: Helena Woodfine
Editing Company: Deliverance Post
Editor: Kobus Loots
Music Composer: Elben Schutte
Music Supervisor (Licensed): James Matthes
Sound Designer: Kyle Koekemoer
VFX Operator: Jean du Plessis
Production Facility: Deliverance Post, Chocolate Tribe
Recording Studio: Pressure Cooker