IDIDTHAT Craft Awards October 2025  – View Showcase

ABOUT THE WORK
Keeping it light and keeping it tight. Meet TK. TK is a good South African!
Groundglass has just wrapped the “Good South African” campaign for Budget Insurance, with agency 3Verse and directed by Leigh Ogilvie.

This campaign takes testimonials to a whole new level of bonkers while tapping into the brand’s signature humour and that unmistakable South African charm – smart, funny, and full of heart.

We kept things light, tight, and lekker, capturing the magic of Joburg’s jacaranda lined streets and all those little everyday moments that make Mzansi so special.

CREDITS
Client/Brand: Budget Insurance

Agency: (Not an IDIDTHAT member)

Production Company: Groundglass
Director: Leigh Ogilvie
Executive Producer: Janette de Villiers
Head of Production: Patricia Wheeler
Producer: Jared Malin
Line Producer: Amo Mbutuma
Production Coordinator: Zenele Nhleko
DOP: Chuanne Blofield

Post Production: Tessa Ford Post Production

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.