Bic 'Let Your Ink Side Out'

View I DID THAT Craft Awards January 2026 showcase

ABOUT THE WORK

Unleash your creativity with BIC.
From bold ideas to everyday doodles, the BIC “Let Your Ink Side Out” campaign celebrates self-expression in all its forms. Whether it’s a quick scribble, a masterpiece in progress, or a burst of inspiration – your ink tells your story.

CREDITS

Client: Bic
Marketing Manager, Stationery – South Africa: Amy Whittam
Junior Brand Manager, Stationery – South Africa: Dimpho Rowena Phoshoko

Agency: Boundless
Chief Creative Officer: Roanna Williams
Creative Director: Felix Kessel
Social Art Director: Lauren Dixon-Paver
BUD: Zimkhita Sokanyile
Producer: Lara Bayley
Intern: Palesa Moloi

Production House: Spitfire Films
Director: Katlego Baaitse
Executive Producer: Liesl Lategan-Kyriakou
Producer: Bale M
Production Manager: Relebohile Thianye
Cast Coordinator: Malee Ntsooa
Production Assistant: Michelle Dube
DOP: Jason Haji-Joannou
Loader: Mari Schultz
DIT & VT: Chris Tilley
VT Assistant: Shadrack Mangena
Sound Recordist: Ruan de Wilzin
Grip: Christopher Anderson
Assie Grip: Zolani Mavundla
Gaffer: Sekwane Dlamini
Assie Lights: Sabelo Nkosi
Props Master: Tiaan Enslin
Wardrobe: Aldridge Elasto
Medic: Neo Maponya
Child Minder: Lwandle Muchovo