Allan Gray ‘Everything Come Around’
IDIDTHAT CRAFT AWARD WINNER
IDIDTHAT Craft Awards – View showcase
Best in Craft & Craft Mention | December 2023
Jacquie’s comment: ‘When I first saw this ad, I didn’t even question that it wasn’t shot in Manhattan in the various decades, and that is what is so damn brilliant about it. When you realise the level of craft and attention to even the smallest detail that went into transforming Cape Town today to Manhattan way-back-when, was mind-blowing. It felt so real that I even started rewatching it to find flaws but instead, I discovered the minutest of details that left me speechless (which is hard). The flickering light on a building, the reflection of the sign on the car window, the weather-worn textures on the walls – absolute brilliance, no other words for it.’ – IDIDTHAT Guest Judge: Jacquie Mullany, ECD at FCB Africa
Bruno’s comment: ‘The unsung heroes of our industry – the guys that sit in dark rooms making all of our work look better. They should not go without a mention. Transforming landscapes, cityscapes, even people and finding the right balance of content, aesthetics and tone while juggling many spiderwebs on screen is what makes great VFX artists great. And makes the work better in every way. They need to be technical wizards and visual libraries at the same time. The craft in these transformations of Cape Town to Manhattan across time is perfect. Eddie & Rory at The Refinery well done to you two!’ – IDIDTHAT Guest Judge: Bruno Bossi, Director at Carbon Films
AWARDED
D&AD 2024 – View showcase
One Show 2024 – View showcase
Loerie Awards 2024 – View Best of Film & Film Craft Showcase
Loerie Awards: October 2024
Craft Gold | Film: Music
Silver | Film: TV & Cinema Commercials – Above 90s
Craft Certificate | Film Crafts – Production Design
ABOUT THE WORK
Brief: The brief from Allan Gray is always consistent – tell a beautiful story about time and the value of long-term investing. What made it extra special and important this time was that Allan Gray, having taken on their first clients in 1973, would be celebrating its 50th Anniversary. So an added layer in that the company itself has stood the test of time.
Idea: The world of investment is not unlike the worlds of fashion or music, the popular trends and styles of the day come and go, and eventually everything comes around. We’ve seen a recent resurgence of vinyl as a musical format and the same can be said for jazz as a musical genre. Although it went underground or off the radar for a long time, jazz has enjoyed a resurgence in recent years with a burgeoning hip scene across the globe.
To celebrate our 50th anniversary, we told the story of a jazzman that starts his journey on the top of his game, but the world of music moves on to rock n roll, soul, disco, hip hop and eventually the electronic dance music that rules the airwaves today, leaving him behind. Staying true to the long-term investment values of Allan Gray, our jazzman sticks with his instrument, shows persistence and perseverance, and gives it time, which in the end pays off handsomely.
CREDITS
Brand: Allan Gray
Product: Investment Policy
Brand / Marketing Manager: Zwelethu Nkosi
Agency: Accenture Song
Regional Agency Group: Accenture Song SA
Agency Art Director: Graeme Jenner, Nethaam Abrahams
Agency Managing Director: Taryn Walker
Account Management: Sheri Goldberg
Agency Producer: Riska Emeran, Kathrine Jones
Chief Creative Officer: Matt Ross
Executive Creative Director: Graeme Jenner
Creative Director: Harry Mackenzie
Strategist: Lesego Kotane
Writer: Harry Mackenzie, Mncedi Kunene
Film Production Company: Patriot Films
Film Director: Sam Coleman
Film Executive Producer: Zayd Halim
Cinematography: Rory O’Grady
Art Director / Stylist: Mike Berg
Producer: Boris Vossgatter
Post Production Facility: The Refinery
Producer: Nthabiseng Dlamini
VFX Operator: Rory Mark, Eddie Addinall
Editing Company: Priest Post Production
Editor: Matthew Swanepoel
Recording Studio: (Not an IDIDTHAT Member)
Performance: Aubrey Mogale
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
