New energy at Eyeforce. Fresh showreel, new website, and photographer Alex Kibble joins the roster.

Eyeforce has launched a new showreel and website, marking a refreshed chapter for the production company. The reel pulls together some of their latest work, a reminder of the adventure, authenticity, sport and craft the team has become known for. It also arrives alongside the announcement of photographer Alex Kibble joining the roster.

Eyeforce showreel 2025. Music by Wayne C. Simson of FORM.

The new showreel distills Eyeforce’s evolution grounded in authenticity, elevated in execution. “This new showreel is a reflection of who we are, and where we’re headed. We’ve packed it with some of our heartfelt projects from the past few years. From adrenaline-fueled spots to powerful conservation stories. Here’s to the next chapter,” says Coco. The new website, echoes that same clarity – fresh, clean, and intuitive, reflecting a company rooted in storytelling yet evolving with modern design and global sensibility.

With offices in Amsterdam, Cape Town, and Lisbon, Alex Kibble joins Eyeforce’s talent roster alongside Ben Lalande, Arthur Neumeier, Ross Hillier, Tyrone Bradley, Raphadu Maphoto, Ralf Demesmaeker, Bob van de Gronde, Filipe Zapelini, Remy Cats, Shueti, Alex Revers and La Push.

And Alex arrives with that same unmistakable Eyeforce energy. There’s something quietly magnetic about him. Maybe it’s the calm in how he moves behind the camera, or the way his frames carry that rare mix of honesty and cinematic restraint. Either way, it didn’t take long for Eyeforce to recognise a kindred spirit. Born in Cape Town, Alex shoots wherever the season, light, or brief takes him. He may call Berlin home, but South Africans, don’t panic, he shoots here all the time and will be on SA soil from 1 December to 31 March for the entire season. His work captures the kind of raw, natural beauty that Eyeforce has built its name on: instinctive, high-end, and deeply human. His images move between light and shadow, guided by sharp lines and an architectural rhythm that anchors his aesthetic.

“Alex has a way of finding stillness in motion, his photographs have this quiet confidence,” says Eyeforce talent agent Coco Seignette. “There’s a truth to them that feels very Eyeforce – cinematic but never forced.”

Projects top to bottom: ‘Trail Running’, ‘Lake Day x Kolja’ & ‘Pace Running’.

Now working across South Africa and Europe, Alex joins Eyeforce’s roster of directors and photographers known for blending adventure with emotion, craft with story. His lens finds the heartbeat in the moment and that’s exactly the kind of storytelling that moves us.

Years ago, Alex popped into the Eyeforce office, dropped off a printed photo book, and carried on with his life. Nothing dramatic. But when Eyeforce later received the brief for Corona’s 100-year campaign, Coco remembered that book with its analogue images of South African landscapes, its light, its honesty and realised his work was a perfect fit. She pulled it out, showed the team, and Alex landed the job. That shoot kicked off an ongoing working relationship that eventually led to him joining the Eyeforce roster.

“He had exactly what we were looking for,” Coco says. “That connection to nature, the light, the authenticity. It just fit.”

Corona’s 100-year campaign.

On set, he’s a study in composure. Fourteen hours deep into a shoot, he’ll still be smiling, still finding the frame, still making it all look effortless…very Eyeforce! That combination of technical precision and quiet empathy gives his photography a warmth that feels both intimate and timeless.

Projects L – R: ‘Pace Running’, ‘ROI Turbo’ & ‘Rimowa’.

View more of Alex’s work here:

Alex’s arrival comes as Eyeforce unveils a new showreel and website, both signalling a refreshed creative era for the company.
Explore the new website here.

Contact Eyeforce

Film & Photography Agent: Coco Seignette
coco@eyeforce.co.za
+27(0)79 832 5200

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Produced by the IDIDTHAT Content Studio – Credits: Anne Hirsch (Writer) / Julie Maunder

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