Director Retang Sebeka is signed to Incommon, a production company founded by EP Tidimalo Motlhamme, whose decade-plus experience spans agency, production house, and post. Incommon is the perfect home for Retang to direct the kind of work he’s become known for; quirky, story-driven, and beautifully framed. His style sits somewhere between cool and curious, with a voice that blends fashion sensibilities, cultural fluency, and a gently funny take on the world. 

Retang is hard to box. Much of his work reflects his personality – playful and a little offbeat. There’s humour, however subtle, running through his reel that gives it that distinct Retang tone. He’s got a stylistic awareness honed from his years as a full-time photographer, narrative instincts and a dry sense of humour with a smart eye for composition.

Retang began his career in photography around 2016, assisting top photographers while studying. After years of honing his eye and developing a strong visual style, he stepped into directing in 2022, with his first commercial spot being a teaser for Big Brother, followed quickly with a string of commercials including a deadpan campaign for Flying Fish which is equal parts funny, strange, stylised, and subtle. There’s a quirky spot for Standard bank, and a punchy Gillette ad with our Boks.

After dropping out of biomedical engineering (six months in, thank you very much), Retang studied graphic design, then photography, interned at Ogilvy, and eventually found himself assisting some of the best in the business. That mix of design thinking, agency exposure, and technical precision shows up in the work he makes.