Discovery Vitality x Nando’s x Gautrain x PRASA ‘Vitality Chicken Run Member Journey’

Yarneigh Studios developed and produced the Member Journey for the Vitality Chicken Run, creating a pre-event experience that connected public transport with race day. From creative strategy and storyboarding to talent management, filming and post-production, we created a guided journey across Gautrain and PRASA that showed participants how to travel seamlessly from transit to the start line. The result was a functional piece of event communication transformed into engaging branded content that extended the Vitality Chicken Run experience before participants even arrived.

Client/Brand: Discovery Vitality, Nandos, Gautrain, PRASA

Agency: Yarneigh Studios
Production Company: Yarneigh Studios

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.