Discovery ‘High Schools Knockout Cup’ – Integrated Sports Content Campaign

Yarneigh Studios developed and delivered the integrated content campaign for the Discovery High Schools Knockout Cup, building the tournament’s story before the first whistle and carrying it through the live competition. Our scope included the season’s creative direction and graphic system, player kit shoot, photography and build-up campaign, before transitioning into a real-time content operation during the tournament. On match days, our team produced live photography, team line-ups, score updates, results graphics and social-first content, turning the competition into an always-on digital experience for players, schools and supporters. The campaign generated over 300,000 social media views within 30 days, demonstrating how Yarneigh combines creative, production and real-time storytelling to build engagement around live sporting experiences.

Client/Brand: Discovery

Agency: Yarneigh Studios
Production Company: Yarneigh Studios

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