BIC ‘Rust In Piece’
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ABOUT THE WORK
A eulogy gone wrong due to illegible handwriting, continuing the campaign’s theme of finding humour in the imperfections of penmanship.
CREDITS
Brand: BIC Stationery
Brand/Product: BIC Ball Pens
Marketing Manager, Stationery (BIC): Amy Whittam
Agency: Boundless – The Unlimited Agency
Chief Creative Officer: Roanna Williams
Executive Creative Director: Felix Kessel
Production Company: Audio Militia
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
