YAGA ‘Bedroom Boutique’
IDIDTHAT Craft Awards October 2024 – View Showcase
ABOUT THE WORK
Ka-ching! AK makes the perfect sale with Yaga. It’s power to the people, fashion style. Yaga is a secure online selling and shopping platform for preloved fashion that lets anyone sell items to anyone, anytime. And when approached by Rapt Creative, Yaga’s agency, to create a new campaign of three spots, Spitfire Co-Founder and Director AK stepped up to add his own inimitable style and experience to the concept. Featuring “personalised” brands Mike, Nicky’s, Enoch and Karen Klein – and their sole proprietors – AK takes the viewer behind the labels, as preloved fashion is carefully selected and buyers seduced and sold unique items, simply, safely and affordably.
AK’s experience shines out once again as he moulds together multiple locations, a flamboyant cast and cheeky humour with superb styling to bring home the advantages of using Yaga to recycle fashion – and cash – in the easiest way possible. Now anyone can do a little fashion business. But not anyone can turn your board into a winner. Contact Spitfire now to find out how AK can do it for you.
CREDITS
Brand/Client: YAGA
SA Growth Manager: Lize de Klerk
Agency: Rapt Creative
Partner: Marco Santarelli
Chief Creative Officer: James Cloete
Art Director: Jack Singer
Copywriter: Olivia Scharrer
Account Lead: Hester Robb
Film Production Company: Spitfire Films
Director: AK
Executive Producer: Liesl Lategan
Producer: Peta Sacke
Producer: Bale Makola
Production Manger: Relebohile Thianye
Post Supervisor/Post Producer: Ed van Blerk
Cast Coordinator: Hloni Ntsooa
Assistant Director: Adriano Franco
DOP: Alard de Smidt
2nd Cam Operator: JT Moatshe
Focus Puller: JP Turvey
Loader: Mamello Hlongwane
DIT: Ryan Sheppard
VTO: Thando Ntombela
Photographer: Warren v. Rensburg
Key Grip: Gerrit van Zyl
Best Boy Grip: Thabelo Kholoane
Assistant Grip: Gontse Mofokeng
Key Gaffer: Jean du Plessis
Best Boy Lighting: Sibusiso Ngubeni
Spark: Mpumelelo Manana / Sabelo Nkosi / Odwa Mfazi
Generator Operator: Jonathan Abdo
Sound Technician: Ruan de Wilzin
Art Director: Amber-Jade Geldenhuys
Art Assistant: Thabo Menzi
Production Assistant: Tristan Robson
Production Assistant: Thando Msomi / Neo Dlukulu
Production Assistant: Shane Nkwane
Props Master: Connor Ralphs
Props Standby: Danii Strydom
Props Assist: Anja Bredell Pieters
Props Driver: Zikele Gwangwa
Props Driver: Thabang Motsisi
Wardrobe Stylist: Izolina de Vasconcelos
Wardrobe Assistant: Sandra Martins
Wardrobe Assistant: Thuli Mlanceni
Hair & Make-Up: Tammy Mbambo
Hair & Make-Up: Khaya Mhleli
Unit Manager: Steve Watchorn
Unit Assistant: Tshepo Stuurman Security
Thuso Security: Steve Watchorn
Medic: Neo Maponya
Catering: Umsamo
Driver: Thomas Chauke
Post-Production Post-Producer: Ed van Blerk
Offline Editor: Ryan Norwood Young
Colourist: Jarred du Toit
Online Editor/VFX: Bradley Glossup
Final Mix: Nathi Luthango
Composer: Angelique Anthony
Cast Casting Director: Mandy Mike / William Fowlis
Niks: Zoliswa Mbadu
Eenok: Thabo Malema
Roller Blade Man: Earl Abraham
Board Spinner: Neo Dlukulu
Dinosaur: Tristan Robson
Bus Stop Girl: Anouk Klinstra
Lesole: Tracy Mokgopo
Change Room Customer: Edward Lekgau
Change Room Shop Owner: Karien Wilson
Bathroom Husband: Gideon Le Roux
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
