When it comes to comedy in advertising, few directors in South Africa understand the craft like Together Films’ Bevan Cullinan. His latest Christmas commercial for Spar, created with TBWA Durban, is packed with British humour, hilarious local insights, and viral appeal, the 3-minute spot is a comedic gem. Go Bevan!
Executive Producer Gaye Leong unpacks Together Films’ approach to establishing and living their own brand values through a process that emphasises the importance of being human-centric, outlining a clear storytelling journey, involving the right people, and creating impactful endings. With this approach, Together Films is able to tell, and create, compelling stories. This ensures that their work – ranging from commercials to content to documentaries – resonates with audiences, addressing their needs and fostering a meaningful connection with the brand.
We interrogate one of South Africa's most trusted comedy and performance directors, Bevan Cullinan, on how he’s approached directing over 300 commercials. Thank us later for this rare insight into this weird and wonderful comedy mind.
