PrettyNeat

Moving Pictures that move people.

Johannesburg & Cape Town

Director: Alex Fynn / Maxime Davenport / Louw Venter
Post Production: (Offline Editor) Damiane van Reenen / (VFX Artist) Nicolai Groudev
Executive Producer: Tassyn Munro

TALENT

ALEX FYNN  |  DIRECTOR & EDITOR 

Alex Fynn’s precision and flair have made him a go-to director for striking, high-energy commercials that leave a lasting impact. Whether directing sharp-witted comedy, heartfelt love stories, or visually dynamic campaigns, he has a natural instinct for performance and storytelling. His work with brands like Virgin Active, Puma, BB Bakeries, and Woolworths showcases his ability to craft emotionally resonant narratives with bold cinematic style. An International Emmy nominee with multiple SAFTAs for Best Director of a TV Comedy, Alex’s versatility extends beyond commercials—his SAMA-winning music video work and compelling documentaries further highlight his ability to adapt to any brief while delivering visually and emotionally powerful storytelling.

MAXIME DAVENPORT  |  DIRECTOR 

Maxime Davenport brings a bold, contemporary edge to fashion, beauty, and lifestyle storytelling, working with brands like FILA, Superbalist, Parmalat, and John Frieda. With a background in aesthetics-driven work, she has a sharp eye for visual storytelling but is equally drawn to authentic performances and emotionally resonant narratives. Recently stepping into motherhood again, she’s found new inspiration in capturing real family dynamics, naturally gravitating toward projects that reflect modern life with honesty and depth. Whether crafting high-energy fashion films or nuanced performance pieces, Maxime’s work is fresh, relevant, and deeply human.

LOUW VENTER  |  DIRECTOR 

Louw Venter is a director with a sharp eye for performance, a deep understanding of narrative, and an instinct for comedy that cuts through the noise. With two decades of experience, he has worked across film, television, and commercials, collaborating with brands like OK Foods, Checkers, Citadel, and Spur. His feature film Stam won Best South African Film at the Durban International Film Festival and earned seven SAFTA nominations. As the co-creator and director of The Most Amazing Show, a cult comedy series that helped define South Africa’s Zef counter-culture, Louw has a proven ability to shape work that is both culturally relevant and highly entertaining.

TASSYN MUNRO  |  EXECUTIVE PRODUCER 

Tassyn is the leader of the Wolfpack. A seasoned TV and commercials producer, Tassyn’s can-do attitude, calm and wit make sure campaigns run smoothly and within budget.

NICOLAI GROUDEV  |  VFX ARTIST 

Nicolai Groudev is a VFX genius, motion graphics designer, and all-around visual wizard. With a SAFTA to his name, he masterfully blends creativity and technical precision to craft stunning visuals. From seamless visual effects and 3D modelling to dynamic motion design and animation, his artistic touch elevates every shot.

DAMIANE VAN REENEN  |  OFFLINE EDITOR

In the edit suite, Damiane brings his cinematographer’s eye and precision to every cut—ensuring the best frames make it into the final edit. He’s a fearless creative with an instinct for good music, great design, and problem-solving. He puts his unique stamp on each project, so you’ll be sure to know… Damiane Did It.

IDIDTHAT EDITORIAL

Pretty Neat Right?

November 14th, 2023|Comments Off on Pretty Neat Right?

Pretty Neat may describe itself as a boutique production company, but its capabilities aren’t small-fry. Launched by director Alex Fynn and Executive Producer Tassyn Munro Fynn, Pretty Neat takes on projects of all sizes, from big brand campaigns to intimate shoots. And at the core of their offering is a philosophy that we love; ‘create moving pictures that move people.’