Xiaomi South Africa 'Xiaomi: Deniece März'

Xiaomi South Africa ‘Xiaomi: Deniece März”

IDIDTHAT Craft Awards November 2024 – View Showcase

ABOUT THE WORK
This piece was part of the launch of the Xiaomi 14T in South Africa! Designed with the idea to highlight young DJ Deniece Marz, we wanted to showcase her and the device as centrepieces of elite innovation.

While many might not know her – that’s the point. The entire campaign focuses on Xiaomi’s desire to show us how innovation comes from anywhere and anyone, and if this brand is the underdog infiltrating the market and breaking ground, then we aimed at centring this around someone doing the same in the music space.

CREDITS
Client/Brand: Xiaomi – South Africa

Agency: JumpShip + Lucky Hustle
CEO: Darren Morris (Lucky Hustle)
Producer: Omphile Moduka
Director & Writer: Shilo Maloney
DOP – Vincent Boonzaaier (JumpShip)
Editor & Grader: Anna-lisa Morris (Lucky Hustle)
Sound Engineer: Kyle Hodgson