ABOUT THE WORK
The beautiful campaign was created to inspire South Africans to rediscover the pride that lives within the country’s national road network. By celebrating the places, landscapes and journeys that make every region unique, the campaign encouraged road users to look beyond the destination and appreciate the beauty that connects us all.
Through a regionally driven campaign, South Africans were invited to share their favourite parts of the national road network, turning everyday travelers into storytellers. Every submission became a celebration of the roads.
More than celebrating beautiful places, Beautiful fostered a sense of ownership and pride.
CREDITS
Brand/Client: SANRAL
Agency: Blueprint Communications Group
Executive Creative Director: Eureka Nkese / Itsoseng Matsane
Film Production Company: Blueprint Communications Group
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