ABOUT THE WORK
The Business Campaign celebrates the role SANRAL’s national road network plays in keeping South Africa’s economy moving.
By representing South Africans from every walk of life, from SMMEs and public sector workers to large businesses, the campaign illustrates how people using different modes of transport are all connected by a common purpose, getting where they are going.
In doing so, the campaign reframed the national road network as more than infrastructure. It becomes the thread that connects people to livelihoods, businesses to markets and communities to opportunity, proving that moving South Africa’s economy forward has always been about far more than roads.
CREDITS
Brand/Client: SANRAL
Agency: Blueprint Communications Group
Executive Creative Director: Eureka Nkese / Itsoseng Matsane
Film Production Company: Blueprint Communications Group
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
