ABOUT THE WORK
Road safety begins long before you get behind the wheel; it starts with the choices we make, the responsibility we share, and getting everyone home safely.
SANRAL’s Road Safety campaign encouraged South Africans to rethink their behaviour on the road by shining a light on the everyday decisions that prevent crashes and save lives. From responsible driving and pedestrian awareness to safer journeys for every road user, the campaign reminds us that road safety isn’t the responsibility of the person; its everyone’s.
By turning awareness into action, the campaign reinforced a simple but powerful message: every safe journey begins with the choices we make today.
CREDITS
Brand/Client: SANRAL
Agency: Blueprint Communications Group
Executive Creative Director: Eureka Nkese / Itsoseng Matsane
Film Production Company: Blueprint Communications Group
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
