Rama 'Ramalicious' - IDIDTHAT.co

Rama ‘Ramalicious’

IDIDTHAT Craft Awards August 2024 – View Showcase

ABOUT THE WORK
Metro and Spitfire’s Paul Ramaema make it their mission to Ramanise meals across Mzansi How do you turn the everyday into something deliciously outstanding? Well, we’d suggest two sure-fire ways. One, get Spitfire Director Paul Ramaema to treat on your board. Two, add a generous helping of Rama.

The result? Ramalicious!

For Rama’s new commercial, MetropolitanRepublic called on Paul to add his uniquely comedic flair – and excellent taste – to this brilliantly quirky concept. We follow our host, Ramizi, as he dishes out the best advice possible on how to improve every kind of meal. From Thando the content creator, to the butternut bakers, the scone slinger and the sunny-side-upper lover, each colourful character is given the magic ingredient by Ramizi: to Ramanise the ordinary with Ramalicious results. Combine magnificent casting, fabulous styling and larger than life direction and you’ve got a proven recipe for outstandingly entertaining content.

CREDITS:
Brand: Rama

Agency: (Not an IDIDTHAT Member)
Chief Creative Strategist: Paul Warner
Executive Creative Director: Kamo Sesing
Head of Production: Natalie Andrews
Creative Director: Nokulunga Msomi
Creative Director: Sibusiso Magubane
BUD: Tarquin McKie
CCO: Shannon Deleporte
Social: Yothando Diamin
Copywriter: Lusanda Ntimane
Art Director: Ketty Mnisi
Designer: Mpho Mosola

Production & Crew details:
Film Production Company: Spitfire Films
Director: Paul Ramaema
Executive Producer: Liesl Lategan
Producer: Bale M
Producer: Peta Sacke
Post Supervisor: Ed van Blerk
Production Manager: Relebohile Thianye
Cast Coordinator: Hloni Ntsooa
Production Assistant: Neo Dlukulu
Production Assistant: Thando Msomi
1st AD: Barry van Niekerk

Post-Production:
Offline edit – Ryan Norwood-Young @ (Not an IDIDTHAT Member)
Colourist – Kyle Stroebel @ Refinery CT
Online edit – Bradley Glossop @ (Not an IDIDTHAT Member)
3D animation VFX – Gavin Nel & Rodgers Chisi @ (Not an IDIDTHAT Member)
3D animation motion design – Mvuleni Mnisi @ (Not an IDIDTHAT Member)
Final Mix – Ave Maseti @ Audio Militia
Post Production Supervisor – Ed @ Spitfire

DOP: Willie Nel
Focus Puller: Macaire Cox
Loader: James Yates
DIT: Chris Tilley
VT Assistant: Shadrack Mangena
Sound: Tshepo Mabotja
Key Grip: Zann Wienand
Best Boy Grip: Patrick Mdletshwe
Assistant Grip: Willem Marnewick
Assistant Grip: Tristan Robson
Key Gaffer: Jerome Mbatha
Best Boy Lights: Marcus Nepfumbada
Spark: Alfred Kowa
Spark: Joseph Setoaba

Food Stylist: Kirsten Ferriman-Else
Food Styling Team: As per Kirst
Food Styling Team: As per Kirst
Pack Specialist: Kate Hawkins
Art Director: Wayne Smith
Props Master: Jasmine Snaith
Props Master: Tiaan Enslin
Props Assistant: Kath Hayward
Props Standby: Trevor Enslin
Props Runner: Renier Hattingh

Wardrobe Stylist: Julienne M’poko
Wardrobe Assistant: Melusi Dlala
Hair & Makeup Artist: Tammy Mbambo
H&M Assistant: Khaya Mhleli
Child Minder: Kutlwano Moatlhodi
Medic/Safety Officer: Neo Maponya
Unit Manager: Ali Dhlamini
Unit Assistant: Edward Strella
Security: Thuso Security
Photographer: Adele Ferreira
Digital Assistant: Retang Sebeka
Lighting Assistant: Thato Mabaso

Cast:
Ramizi: Abongile Matyutyu
Thando: Tenji Pswarayi
Palesa: Sechaba Gqeba
Son: Omhle Tshabalala
Margaret: Marseli Prinsloo
Rakgadi: Jacky Carpede
Rakgadi’s Friend: Lerato Mamlanya
Aunty: Shovnese Bobert