Private Property ‘We Have a Space for You’
AWARDED
IDIDTHAT Craft Awards August 2024 – View Showcase
CRAFT MENTION (DIRECTION)
Private Property ‘We Have a Space for You’
Egg Films | Zwelethu Radebe
AWARDED BY
Nkgabiseng Motau, CCO at Think Creative Africa
Ernest Nkosi, Director at Mogul Pictures
Nkgabiseng’s comment: ‘The performances were genuine, making the concept of ‘space’ feel more personal and inviting. It was beautifully executed in a way that made each scene feel familiar and welcoming. This ad effortlessly captures the essence of home. I think this deserves a Craft Mention for direction.’
Ernest’s comment: ‘Private Property’s latest commercial takes the familiar vignette approach and gives it a fresh, unexpected edge. While vignettes can often feel predictable, this film stands out by deeply connecting with the universal desire for personal space—a place where growth, dreams, and self-discovery unfold. This ad proves that even well-worn formats can feel new again when done with intention and care, making it a memorable piece in the current landscape of advertising.’
ABOUT THE WORK
Step into a world where every space holds the potential to tell a unique story – yours. In a beautifully crafted commercial for Private Property, director Zwelethu Radebe from Egg Films, in collaboration with the agency Machine_, brings to life the idea that an empty space is just a story waiting to begin.
This commercial ‘We Have a Space for You’ goes beyond showcasing properties and captures how these spaces become the backdrop to life’s most meaningful moments. Zwelethu, known for creating work that resonates on a human level, considered every element – from the colour of the walls and the texture of the floors to the sound of a room and the breeze through the doors. These details capture the essence of what makes each space in a home uniquely yours.
The film’s narrative captures how everyone needs a space. A space to call their own. Whether it’s a first home, a dream property, or a new office, these spaces are where people realise their dreams, share life’s moments and make lasting memories. In this way, relationships and spaces are closely connected, with each space holding the potential to shape and be shaped by the lives it shelters.
CREDITS:
Brand: Private Property
Chief Executive Officer: Theo Mseka
Chief Brand and Marketing Officer: Samantha Swanepoel
Marketing and Communications Manager: Jacqui Janse van Rensburg
Performance Marketing Manager: Charlette Soogrin
Social Media Manager: Carla Boks
Agency: (Not an IDIDTHAT Member)
Executive Creative Officer: Jabulani Sigege
Creative Director: Roderick Laka
Senior Copywriter: Mahlatse Moetlo
Business Director: Muneeb Davids
Agency Producer: Bukiwe Menziwa
Production Company: Egg Films
Director: Zwelethu Radebe
Director of Photography: Jason Prins
Art Director: Julie Bonnet
Stylist: Samantha Constable
Producer: Kerry Hosford
Executive Producer: Colin Howard
Post Production Company: Post Modern, Johannesburg
Editor: William Kalmer
Grade: Terry Simpson
Online: Marco Raposo de Barbosa
Music Production Company: (Not an IDIDTHAT Member)
Music Composition: Chris Laco
Sound Design: Chris Laco
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
