Knorr ‘Make It Ngqo’
IDIDTHAT Craft Awards October 2024 – View Showcase
ABOUT THE WORK
Katlego and Knorr make the good stuff irresistible. We’ve all been there. We’ve measured out the ingredients perfectly, followed the instructions to a T and … it tastes good, but it’s not yet great. Until you add that one secret flavour which makes the dish really fly. Agency Mullen Lowe cooked up a deliciously entertaining board for their client Knorr, then approached Spitfire for that special ingredient. And once again, Katlego Baaitse has brought his playful directing style to the production, cranking up the quirkiness of the characters and taking storytelling to a new level that hits the spot beautifully. Are you currently cooking up something that needs a certain je ne sais quoi? Contact Spitfire right now and we’ll get Katlego to bring his magic to the mix. He’ll even make it ngqo, to coin a new phrase. And you heard that straight from the horse’s mouth.
