KFC ‘Clever Box’
IDIDTHAT Craft Awards January 2025 – View Showcase
BEST IN CRAFT (DIRECTION & CINEMATOGRAPHY CRAFT)
KFC ‘Clever Box’
Director: Thina Zibi at Triple Story Content
Cinematographer: Josh Levi
*Entered by Triple Story Content on behalf of Josh Levi
Awarded by Verona Meyer
Judge’s comment: ‘This ad is so fresh for the category. The restraint shown in the treatment amplifies the concept of being thoughtful, considered and boxing clever. It’s a welcome change from traditional fast-food commercials that are loud, overly energetic and sell hard. Everything from the casting and cinematography to the music and narration had a touch of refinement you just don’t expect from retail ads. Lovely work, Thina.’ – Verona Meyer, Executive Creative Director at M&C Saatchi Abel
CREDITS
Client/Brand: KFC
Marketing Director (Southern Africa): Samantha Redman
Head of Marketing: Core, Value & SADC: Lynette Ngwata
Snr. Brand Manager: CUOs & Innovation: Thabiso Manitsela
Agency: Ogilvy
Executive Creative Director: Snooze Kambuwa
Creative Director: Tshepo Mosoeu
Snr. Copywriter: Kgaugelo Mokgehle
Snr. Art Director: Luzuko Witbooi
Group Account Director: Nicole Van Strijp
Producer: Sindy Ngceba
Film Production Company: Triple Story Content
Managing Director/ Exec. Producer: Monareng Makwetla
Director: Thina Zibi
Producer: Litha Mbutuma
Production Manager: Amo Mbutuma
Crew
DOP: Josh Levi
1st AD: Barry van Niekerk
Gaffer: Jean Du Plessis
Grip: Bafana Langa
Art Director: David Hutt
Wardrobe Stylist: Refiloe Dipudi
Make Up: Palesa Mkhwanazi
Unit Manager: Licorn Mkhabela
Set PAs: Dumisani Shongwe & David Maboya
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
