For the 2026 John Deere Financial calendar, our creative direction focused on reflecting both the South African and broader African agricultural landscapes, ensuring authenticity and relatability for farmers across the SSA. The aim was to showcase the diversity of farming operations, equipment, and customer needs while aligning with John Deere Financial’s positioning as a trusted partner in agriculture.

A distinctive feature of this year’s shoot was the inclusion of John Deere Financial specialists. By featuring the people behind the brand, we added a personal and human touch—reinforcing the company’s tagline: “Personalised financial solutions.” This decision underscored the message that John Deere Financial not only equips farmers with the right tools and financing but also builds relationships grounded in trust and support.

Brand/Client: John Deere Financial

Marketing Agency: Lumico

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