We partnered with AECI to create a brand film that captures the essence of the company’s identity and purpose. The objective was to showcase AECI not only as a leader in mining chemicals but also as a trusted partner driving progress through innovation, expertise, and people.

The narrative follows a central character – a female professional – on her journey from home to the mine where she works. Her perspective anchors the story, offering a relatable, human lens through which to experience AECI. As she moves through the mine, the laboratory, and the plant, she highlights the company’s key focus areas, demonstrating the breadth of its operations and the depth of its impact.

To complement the film, we also developed a suite of commercial photography. These visuals extend the brand narrative, ensuring consistency across platforms and providing AECI with a library of authentic, high-quality content for use in marketing, corporate communications, and stakeholder engagement.

Brand/Client: AECI

Marketing Agency: Lumico

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