Gun Free SA 'Bulletproof Park'

CASE STUDY VIDEO

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AWARDED – CANNES PREDICTIONS 2025

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Fran Luckin

AWARDED
29 May 2025

JUDGES COMMENT
“Again, I think the cause will appeal and the results are good.”

– Fran Luckin, Chief Creative Officer at VML South Africa

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Saf Sindhi

AWARDED
29 May 2025

JUDGES COMMENT
“Bulletproof Park is a gut-punch of an idea. It takes an unthinkable truth and forces us to face it, without flinching. It’s simple, sharp, and its impact is undeniable. Cannes juries care about that, work that moves communities forward, not for headlines, but for tangible change.”

– Saf Sindhi, Founder & CCO of Bananas

View South Africa’s Cannes Predictions 2025 showcase

CREDITS

Brand/Client: Gun Free SA

Agency: M&C Saatchi Abel
Chief Creative Officer: Neo Mashigo
Executive Creative Director: Jake Bester
Creative Director: Jp Le Riche
Creative Director: Delano Chengan
Managing Director: Ille Potgieter
Business Unit Director: Landi Jonck
Group Account Director: Joshua Francis
Agency Art Director: Antonio Druchen
Agency Art Director: Graham Arendse
Account Director: Samantha Robinson
Account Manager: David Gyampo
Agency Art Director: Nick Pollet
Copywriter: Ayesha Jardine
Social Media Director: Kyle Lawrence
Agency Producer: Nicole Mohamed
Freelance Producer: Bronwyn Henry
Freelance Producer: Merle Bennett
Agency Producer: Martine Levy