Dischem ‘I Am Not A Robot’

I’m Not a Robot” is a digital campaign for Dis-Chem+ Better Rewards that turned the familiar CAPTCHA experience into a fun and rewarding interaction.
Instead of asking people to prove they are human, the campaign celebrated real human moments and rewarded customers with Better Rewards.

The campaign generated 2.6M+ impressions, 20.7 seconds average engagement time and a 0.57% peak CTR, more than 5× the display benchmark.

Brand/Client: Dischem

Agency: M&C Saatchi Abel (Up & Up Group)
Executive Creative Director: Rory MacRobert
Writer: Bianka Wessels, Lee Goodall

Digital Agency/Production Company: (Not an IDIDTHAT member)

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