Website: https://www.ford.co.za/buying/ford-credit/individual/

For Ford Credit, we were tasked with creating an educational video series that breaks down the complexities of vehicle financing in an accessible and engaging way. 

To ensure cultural relevance and relatability, we rooted the narrative in a distinctly South African context, featuring a confident Black female presenter and adapting the script to reflect local language and nuances. 

Each of the three videos combined direct-to-camera delivery with bold, informative animations that brought key financial concepts to life. The result was a clear, conversational, and visually compelling series that empowered viewers with knowledge.

Brand/Client: Ford

Marketing Agency: Lumico

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.