Life is full of frustrations and invisible aches that can’t be Googled. They can’t be put into words and don’t come with a medical label, but are felt. The sting of your text left on read, the heartbreak of a bad hair day, the existential meltdown that hits every Sunday afternoon at 3:45PM.

But here’s the thing: all those unnamed pains come with their own real physical symptoms like headaches, muscle pain, backaches and sometimes even toothaches. And that’s where Compral steps in. Because your pain doesn’t always have a name. But it definitely needs relief.

Client/Brand: Compral
Marketing Manager: Taryn Correia

Agency: The Odd Number
Agency Managing Director: Taryn Coetzee, Sinqobile Mjali
Executive Creative Director: Terry McKenna, Tipi Manyelo
Chief Creative Officer: Sbu Sitole
Creative Director: Neema Nouse
Agency Art Director: Talu Ratshitanga
Agency Producer: Leigh Visser, Caroline Switala
Account Management: Tatiana Drakoulas
Strategist: Rayhaan Mehtar
Writer: Wendy Seleme

Recording Studio: (Not an IDIDTHAT member)
Sound Designer: Tlotleho Mohlahlane

Performance: Candice Modiselle

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.