Chicken Licken ‘Boneless Bites of Soul’
IDIDTHAT Craft Awards February 2025 – View Showcase
Chicken Licken ‘Boneless Bites of Soul’
BEST IN CRAFT (DIRECTION)
Romance | Greg Gray
Awarded by Alex Goldberg & Fausto Becatti
BEST IN CRAFT (EDITING)
Deliverance | Ricky Boyd
Awarded by Fausto Becatti
Judges comment: ‘This piece has got that Greg Gray touch to it. Production value, casting, dramatic performances, camera language (love the dog paws) and charming touches with the classic cartoon, all come together nicely to tell this story. It’s a well-rounded, considered piece that tickles the funny bone. There’s a lot of love that goes into the work from the lovely people at Romance. Very on brand for Mr Gray and his team.‘ – Alex Goldberg, Creative Partner at Ogilvy South Africa
Judge’s comment: ‘There’s no doubt Greg knows how to bring nuanced craft to his work. This Chicken Licken spot is no different: he weaves the idea through in all the little details, crafting the story in tight beats of timing. Shoutout to Ricky Boyd for a solid edit. I enjoyed the build, and suspense, as well as the rich characters and performances in this piece. Lastly, the way the final title sits so beautifully in the frame didn’t go unnoticed. That’s the craft. It’s got the meat, AND the bones. Well done.‘ – Fausto Becatti, Director at Bioscope Films
CREDITS
Brand: Chicken Licken
Client: Chantal Sombonos Van Tonder
Agency: Joe Public / Johannesburg
Group Integrated Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Integrated Executive Creative Director: Adam Weber
Integrated Creative Director: Chantelle Dos Santos
Integrated Creative Director: Abas Rashid
Integrated Group Account Director: Kelly Bardon
Integrated Account Director: Sonwabile Mkize
Head of Television & Radio: Diane Cole
Production Company: Romance Films / Cape Town
Director: Greg Gray
Executive Producer: Helena Woodfine
Line Producer: Shannon McDougall
Director of Photography: Adam Bentel
Production Art Director: Wendy Fredriksson
Stylist / Costume Design: Bridget Baker
Head of Research: Maghiel van Dorssen
Casting Directors: Mrs Davies, Grays Casting
Cast:
Principal Actor: Jessica Stanley
Principal Actor: Ryan Kruger
Principal Actor: Tanaka Gava
Principal Actor: Michael Mabizela
Principal Actor: Ziaphora Dakile
Principal Actor: Berenice Barbier
Principal Actor: Matthew Roberts
Principal Actor: Dillon Windvogel
Editing Company: Deliverance
Editor: Ricky Boyd
Visual Effects Person: Jean Du Plessis
Post Production:
Post Production Online: Chocolate Tribe
Post Production Offline: Deliverance
VFX Company: Chocolate Tribe
Music & Sound:
Final Mix Studio: Sterling Sound
Sound Engineer: Lorens Persson
Music Track Waltz on the Wild Side
Composers: Timothy Forrester Clarke & Adam Richard Shaw
Label: Universal Music Production
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
