Brutal Fruit ‘SheBeen’ Case Film

AWARDED
Loerie Awards |  October 2024
Silver | Design – Interior Design & Temporary Structures
Silver | Live Activations
Bronze | PR & Media Communication Campaign
Bronze | Social Impact Campaign

CREDITS
Brand: SAB (ABINBEV)
Brand Manager: Sanelisiwe Tshangana
CMO or Marketing Director: Leanne Martin, Vaughan Croeser
Marketing Manager: Ramona Kayemba, Candice van der Bosch

Agency: Joe Public
Regional Agency Group: Joe Public
Account Management: Akona Ndungane
Agency Art Director: Gareth O’Callaghan, Akona Golimpi
Agency Managing Director: Mpume Ngobese, Khuthala Gala Holten
Agency Producer: Manuel Cardoso Lopes, Tammy Chetty
Chief Creative Officer: Pepe Marais, Xolisa Dyeshana
Creative Director: Gareth O’Callaghan, Jeanine Vermaak
Executive Creative Director: Assaf Levy
Strategist: Leigh Taylor, Courtney Mocke
Writer: Cameron Fraser, Nomfundo Myeni

Production Company: 7 Films
Director: Lourens van Rensburg / Maxime Davenport
Producer: Nina van Rensburg
DOP: Hayden Brown / Jon Samuelsson
Editor: James O’Sullivan

Live Event Director: Living Masks Experiential

Post Production Facility: Joe Motion
Motion Graphic Designer: Janneke Van Zyl

Performance: Lebo Mashile, DJ Zinhle, Busiswa Gqulu

Photographer: Greame Wyllie

PR Agency: MSports Marketing, MInsight Content Creation

Recording Studio: StudiJoe
Sound Designer: Sergio Da Cruz

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.