WISH IDIDTHAT September 2025 – View Showcase

ABOUT THE WORK
The South African beer brand launched “Heritage of Craft,” a mini-documentary honouring both the brand’s 130-year legacy and South Africa’s cultural diversity on Heritage Day. The film features athletes photographed with a camera from 1895—the same year the beer was founded—symbolising tradition and continuity – because Caste Lager is ‘the Taste that’s Stood the Test of Time’. Created with photo artist Vino Snap, master printer Dennis da Silva and Newlands Brewery’s Kyle Moskovitz, the project underscores Castle Lager’s enduring role in South African fandom and culture, as well as the intersection of craft when it meets a contemporary setting

CREDITS
Client/Brand: Castle Lager

Agency: Retroviral
Chief Creative Officer: Mike Sharman
Managing Director: Pippa Misplon
Creative Director: Koketso Masisi, Kgothatso Maditse
Art Director: Elizma Keyter

Film Production Company: (Not an IDIDTHAT member)

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.