Black Crown Gin & Tonic ‘Put Your Crown On Ice’
IDIDTHAT Craft Awards November 2024 – View Showcase
ABOUT THE WORK
This online film for Black Crown Gin and Tonic proposes the idea of “putting your crown on ice” and setting down life’s burdens, if only for a moment.
Director Lebogang Rasethaba explores the alchemy of cinematically crafted shots with the energy and authenticity of real moments. Combining the artful cinematography of DOP, Josh Levi, with authentic moments, captured on a second camera, by the cast themselves – a group of up-and-coming influencers and testament to the old adage that a very tight budget is indeed the mother of invention.
A collaboration between the director and creative agency, We Are Bizarre, that underpins the theme, that when hard work, skill and craftmanship are balanced with a more relaxed and unburdened spirit, magic can be made.
CREDIT
Client/Brand: SAB Black Crown Gin & Tonic
Head of Brand: Ramona Kayembe
Brand Manager: Kelasha Balan
Advertising Agency: (Not an IDIDTHAT Member)
Chief Creative Officer: Melusi Mhlungu
Creative Director: Ryan Liedeman
Client Partner: Ismael Jardine
Production House: Egg Films
Films Director: Lebogang Rasethaba
Producer: Julia Schnurr
Line Producer: Devi Lazanaz
Executive Producer: Colin Howard
DOP: Josh Levi
Gaffer: Dallas Ncala
Art Director: Gerhard Van Zyl
Post Production: The Syndicate
Editor: Nic Goodwin
Producer: Stuart Botha
Online Post Production: (Not an IDIDTHAT Member)
Sound: Tickabox Creative
Final Mix: Rob Mitchley
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